Skip to main content

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine). 

This guide is designed to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings.


MSN-Yahoo-AOL-Google


The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users. 

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

Why can't the search engines figure out my site without SEO help?

Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

How much of this article do I need to read?

If you are serious about improving search traffic and are unfamiliar with SEO, I recommend reading this guide front-to-back. There's a printable MS Word version for those who'd prefer, and dozens of linked-to resources on other sites and pages that are worthy of your attention. Although this guide is long, I've attempted to remain faithful to Mr. Strunk's famous quote:

"A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts."

Every section and topic in this report is critical to understanding the best known and most effective practices of search engine optimization.

Comments

Popular posts from this blog

Sultan 2016 Hindi 480P-720P NR-DvdRip 500MB 700MB 1.5GB

Sultan 2016 Hindi 480P-720P NR-DvdRip 500MB 700MB 1.5GB IMDB Ratings: 8.3/10 Genre(s): Drama, History, Thriller Release Date: 6.July.2016 Director: Pranav Singh, Jitendra Tiwari Star Cast: Salman Khan, Marko Zaror, Anushka Sharma Language: Hindi
Story: Sultan is a story of Sultan Ali Khan – a local wrestling champion with the world at his feet as he dreams of representing India at the Olympics. It’s a story of Aarfa – a feisty young girl from the same small town as Sultan with her own set of dreams. When the 2 local wrestling legends lock horns, romance blossoms and their dreams and aspirations become intertwined and aligned. However, the path to glory is a rocky one and one must fall several times before one stands victorious – More often than not, this journey can take a lifetime. Sultan is a classic underdog tale about a wrestlers journey, looking for a comeback by defeating all odds staked up against him. But when he has nothing to lose and everything to gain in this fight for his life m…

Rams: Film Review

Rams: Film Review
Cast: Sigurour Sigurjonsson, Theodo Juliusson, Charlotte Boving
Director: Grimur Hakonarson

Bucolic and fraternal, Scandi-drama Rams is a look at the devastation a blight can cause both in a relationship and also in a farming community.

Brothers Kiddi and Gummi (bearded grizzled types Sigurjonsson and Juliusson) live side by side and have done for years. But they don't talk, victims of a fall-out never explored but oft mentioned. Tensions are further exacerbated when Kiddi's rams beat Gummi's in a competition, sealing the deal and the drift between the pair.

However, when Gummi finds signs of fatal degenerative disease scrapie in Kiddi's flock, things boil over as the flocks in the valley have to be slaughtered to protect the spread. But Kiddi believes it's Gummi's jealousy that has hit the limit over their flock's lineage, even though vets back Gummi up.

So, with the valley's livelihood and the community ripped asunder by the cull, the bat…

Savdhaan India Ep1591 19 Apr 2016 Lust Leads To Crime

Savdhaan India Ep1591 19 Apr 2016Lust Leads To Crime
Telecast Date: 19.Apr.2016 Running Time: 00:41:51 Language: Hindi
Story:
Read more »